Looks like the Smartphone market beginning 2016: hardly any growth, the iPhone sales fall by 16 percent and in the global top 5 displace two internationally little-known Chinese brands established providers of Lenovo and Xiaomi.
The years of growth in the Smartphone market has greatly reduced at the beginning of the year. According to calculations by the market research
company “international data Corporation,” (IDC) 334,9 million pieces worldwide sales stagnated in the first quarter of 2016. Thus, the industry has only a slim increase of 0.2 percent compared with the first quarter 2015 generated. This is the so far smallest measured growth, stressed IDC. new is also that young Chinese brands OPPO and vivo well-known vendors like Lenovo and Xiaomi had ousted 5 out of the top.
Gone low and still above
Samsung was 81.9 million smartphones sold with a sales decline of 0.6 percent in the previous year at the top remained. About every fourth Smartphone comes from South Koreans. Apple keeps firmly in second place, although the iPhone sales by 16 percent to 51.2 million units to plummet.
Apple is still the highest profits in the industry. It was the first decline in iPhone sales since the launch of the device in 2007. According to Apple CEO Tim Cook the iPhone SE will cause only in the second quarter in the figures.
Huawei came third with 27.5 million smartphones sold and a market share of 8.2 percent. The movers OPPO and vivo achieved according to IDC market shares of respectively 5.5 and 4.3 per cent, after it more than doubled its sales in the previous year.
OPPO and vivo to sell both smartphones in 2011. OPPO made the strongest growth in the market with a jump of 150 percent to 18.5 million units. The brand sold their phones in addition to China also in other Asian countries as well as in the Middle East and Africa. About one-fifth of the devices become a deposed now outside the home market, the IDC. explains VIVO 90 percent, however, sell its smartphones in China.
To displaced two domestic competitors, from the front row. Xiaomi so far considered the epitome of the Leipzig from China, cheap selling technical highly equipped devices via the Internet. Last, the 2010 based company but slightly slowed down their international expansion. Lenovo bought the cell phone pioneer Motorola most recently including Google, to advance in the Smartphone business.