A Smartphone for just more than three euros? There is something in the Indian market. The Smartphone market in India is booming. But the cheapest solutions are also not always popular.
The cheapest Smartphone India come for equivalent of 3.28 euros on the market. The young Indian company of Ringing bells campaigned Tuesday in newspapers for the model, which is equipped with a four-inch screen
and two cameras. It runs with the Google Android operating system.
Several Indian Government initiatives such as “make in India” and “Digital India” support the market introduction. How much are the grants, was initially unclear. But, there will be no contract at a mobile phone provider.
Booming Indian market
The Smartphone market in the up and coming emerging market is booming currently. According to the market researchers of counter point research, overtook the United States India recently and now has the second largest smartphone market in the world after China. More than 100 million units were sold last year. Still, the market is saturated but barely: only about 220 million of the approximately 1.3 billion people on the subcontinent have a Smartphone. Still, more simple mobile phones as Smartphones are sold.
Many Indians are extremely price-conscious and access even if smartphones for cheap models, like from Indian manufacturers. But the cheapest is often also spurned–this is reflected in extremely sluggish sales of the small car Tata Nano. Also the sales of the tablets Aakash, which was touted as the best in the world, remained far behind expectations, because the users with the capabilities of the device were not satisfied.
Also Facebook failed
India had proved Internet.org and free basics also recently more difficult market for Mark Zuckerberg and his initiative. While Zuckerberg was assumed to allow hundreds of millions of poor Indians a free but limited content access to the Internet and to ensure net neutrality, so-according to his definition – the Indian Telecom supervisory TRAI (Telecom Regulatory Authority of India) smashed off his project. Indian net activists had turned against sugar Hill plans. Now Facebook should have locked completely free basics for the Indian market. (with material of the dpa) / (kbe)
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