The increasing networking not only of IT products, but household appliances and everyday objects is one of the key trends of the coming years according to industry stakeholders. But also new challenges waiting for the manufacturer.
The Internet of things is also the entertainment electronics and is according to experts for the industry of one of most important trends of the coming years. “By 2020, the Germans will use 100 million networked devices-Smartphone and tablet computer not included”, Klaus Böhm
Deloitte estimates. Together with the industry association BITKOM the economic consulting firm has presented a new study on the development in the area of consumer electronics on the Wednesday before the IFA.
Larger and sharper
Overall, the industry anticipates a slight decline in sales on the German market to 9.8 billion euros. The TV make up the lion’s share of them, whose average price has risen slightly. 2015 7.45 million TVs sold in Germany according to the study of which around 1 million (down 8 percent), ultra high resolution 4K-Geräte. The current trend is towards larger displays with higher resolution: by 2020, every third TV set sold in Germany to a display with 49 inches (1.25 meters) or greater.
Will also boom in smartphones. Deloitte and BITKOM expect 25.6 million smartphones sold in Germany for 2015. This helps plus in year on year by almost 5 percent, to compensate for the decline in other categories will be replaced by the Smartphone. The market of digital cameras in particular has suffered the increasingly growing smartphone cameras: while 2008 still over 9 million digital cameras in Germany have been sold, there will be another 3.4 million 2015 according to the study.
Trend topic of virtual reality
Also devices such as navigation devices or MP3 players are likely to replaced by the Smartphone. Other products of the classic consumer electronics such as CD or BluRay players are in times of Spotify and Netflix on the retreat. The industry opposes new device categories and fields of application the, which should bring about the reversal of the trend in consumer electronics. “The Internet of things is revolutionizing traditional business models”, Böhm said. In addition to the products, the related services and content in the foreground moved about.
In the virtual reality theme, great hopes of the industry experts and see potential for computer games and video content. Every fifth German can imagine according to the study, to use a VR glasses like the oculus rift, Sony Morpheus or HTC Vive – you are not but on the market. Here, too, the Smartphone plays a role as driver: supports Google cardboard, Samsung Gear VR or Zeiss VR One are already available and will be according to the forecasts of two-thirds of the nearly 8 million VR headsets, which are likely to be sold in 2016.
Wearables and Smartwatches
Next to the smart home, which is already longer than hot topic, the industry puts their hopes in wearables like fitness tapes or Smartwatches. “Wearables are the logical development of Smartphone and tablet”, says Timm Lutter of the BITKOM. BITKOM expects sales growth of 348 percent to 645.000 piece for Smartwatches this year, when fitness Trackers is included with 1.07 million units sold. Also by the potential of smart glasses are the industry representatives convinced, although the initially significantly has been hype surrounding the Google Glass. 38 percent of all Germans can imagine currently according to BITKOM, to take advantage of such glasses. (vbr)
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